Fast food delivery open Late
This story was originally published on April 9, 2015.
As our Seamless accounts can confirm, food delivery is everything. Snow days, hungover mornings, or just a late-night case of munchies — all can be handled with just a few clicks of the mouse. And, it appears that experience will soon extend to everyone's favorite pseudo Tex-Mex chain, Taco Bell.
According to Nation's Restaurant News, Taco Bell plans to begin testing delivery later this year in select markets. "It probably won't be everywhere this year, but, as we get near the back end, I wouldn't be surprised that this will go well beyond the handful of test markets, " Taco Bell CEO Brian Niccol told NRN.
Specific details on delivery services have yet to be fleshed out, but the Irvine, California-based company also has plans for a catering expansion, a loyalty program, and a modernized look, with new restaurants opening in eco-friendly shipping containers, some with an open kitchen. Still, it's the delivery service that would be the real game-changer; let's just say that plenty of college students are jonesing for late-night Chalupas — and when Taco Bell figures out their service, they'd be wise to consider 24-hour delivery.
"Even though it’s the No. 1 request from consumers, we have to make sure we can give them an experience that's consistent with Taco Bell, and that's what we're working through, " Niccol told NRN about the potential service. "We have to figure it out, and I can tell you right now we don't have it figured out."
Does this mean we can dream big, and expect adorable chihuahuas to deliver our tacos? Maybe that's too much to hope for — but, then again, this is the same company that brought us deep-fried Cap'n Crunch and Doritos Locos Tacos.
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